FORD RETAIL DESIGN
I designed the wayfinding for an all new signage system, customer experience and interior design for Ford’s European Dealerships. Working alongside interior designers, prototype makers and speaking directly to the dealers, I developed the design principles for the exterior branding and signage, wayfinding totems and interior graphics. It had to be scaleable, work in both day and nightime conditions and align with Ford’s revised brand guidelines using new fonts and colours. I then compiled the look and style guidelines for the roll-out.
Wayfinding | Retail Design | Signage development | Guidelines