CORE GYM

I was tasked to design all visual communication assets for a super premium launch party of a state-of-the-art gym complex in Jeddah, called ‘CORE’. I designed all physical and digital touch points along the guest journey, including a hand delivered invitation, environmental graphics, VIP selfie booths and teaser films. All assets expanded on CORE’s brand mantra to ‘BE YOUR BEST SELF’ and had to appeal to CORE’s discerning and sophisticated clientele, as well as attracting new members and generate national media interest to their brand. I also directed the design of a limited edition ‘Book of The Best’ that was to be presented to each VIP guest as parting a gift.