Key visual
Initial Concept Film
Journey Timeline Assets Visual
GO SUCCESS
This Ford initiated campaign included live seminars, open days, online broadcasts from world class expert partners. Facebook, Google and Sage shared important knowledge and practical advice with businesses. Go Success was the second live execution of the Go Platform, an ‘experience as a channel’ strategy from Ford. The campaign idea was born from Ford looking for genuine ways to enable and connect with the commercial vehicle audience. The idea was shown via a short film. Once the idea was approved; I set about designing a key visual illustrating the look of the campaign and a guidelines kit of parts. I then orchestrated the rolled-out of all physical and online assets which I presented on a journey timeline assets visual before final production.
Visual Identity and Guidelines | Journey Timeline | Environmental Graphics | Digital and Print Design