FORD GO FURTHER

Immersive Global Media Event I was central in implementing the graphics for Ford’s Go Further media event at SugarCity in Amsterdam, where the brand’s future mobility solutions were shown to invited media and streamed globally. To ensure easy visitor flow I designed a colour coded wayfinding system that was printed onto light boxes fixed to steel girders within the darkened space of the old sugar factory. I also designed graphics for the interactive displays, digital content, giveaway items and uniforms. The event began with an immersive 3D AR presentation within LED theatre where new vehicles were revealed. The guests were then guided to four experience zones containing interactive displays and shows.

Environmental Graphics | Wayfinding | Digital Interactives | Print and Packaging Design

Visual Identity still

Environmental graphics: Wayfinding and zones

Always time for a Coffee Break
Always time for a Coffee Break

Print items 

Giveaways: Wireless charger and Rubiks cube

Immersive 3D AR Show of Ford’s electric technology

Graphic workings for the show

Initial overview visual for client approval

Initial moving visual for client approval

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