My Focus on tour film
Timeline creative journey
MY FOCUS ON TOUR
As lead graphic designer I was tasked with developing a look and style to launch the New Ford Focus at a media event in London followed by a touring consumer campaign of a 6 metre high FOCUS across Europe. I created a communication guidelines for MY FOCUS launch campaign. I pushed images through text and tried various composite layouts of the key messages using bright colours to get the most visually effective but consistent looking communications. This was applied across all media and social platforms as well as physicals such as host uniforms. I then laid out visuals for the entire campaign on a timeline creative journey . By answering the simple question ‘What’s Your Focus?’, the user was able to see themselves on the giant letters and share their passions with their city via this giant FOCUS letters AI powered LED installation.
Event Visual Identity | Timeline Creative Journey | LED Screen Design Content | Digital & Graphic Design