FORD PERFORMANCE
Ford’s launch of supercar Ford GT led to a series of ‘Performance‘ events across Europe beginning with the Geneva Motor Show 2017. I created the look and style of the graphics to represent the emotional feeling of speed and motion with a visual nod towards the Ford Oval. Accommodating three languages, the typography had to maintain clarity and consistency at every touchpoint across the stand. I designed a 50 metre timeline graphic showcasing Ford performance cars throughout the years and the people behind them. This was central in purveying Ford’s performance pedigree, elevating the core brand.
Visual Identity | Large Scale Exhibition Graphics | Digital and Print design