FORD PERFORMANCE

Ford’s launch of supercar Ford GT led to a series of ‘Performance‘ events across Europe beginning with the Geneva Motor Show 2017. I created the look and style of the graphics to represent the emotional feeling of speed and motion with a visual nod towards the Ford Oval. Accommodating three languages, the typography had to maintain clarity and consistency at every touchpoint across the stand. I designed a 50 metre timeline graphic showcasing Ford performance cars throughout the years and the people behind them. This was central in purveying Ford’s performance pedigree, elevating the core brand.

Visual Identity | Large Scale Exhibition Graphics | Digital and Print design

Stand layout based on Ford Performance pyramid. Ford GT at front and graphic timeline at rear.

Working graphic visuals I created and shared with client for direction approval - performance stories, speed, motion  

Final timeline graphic wall visuals: measuring 2.5 x 50metres, starting with the Ford 999 (1901) and finishing with Ford Fiesta WRC (2017)

Upper deck Ford Performance area with timeline

Performance product displays
Performance product displays
Performance design story
Performance design story
FORD GT 360 VR racing experience
FORD GT 360 VR racing experience

Print: VIP access card, Press kit card, invitation, menu

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