VODAFONE TECH
The pitch brief was to create an experience for Vodafone’s annual tech conference: Future Ready 2019. Introducing 5G. The Sky Garden was chosen as the ideal venue with its central location and elevated views across London. The guests’ journey began with an exhibition space to immerse themselves into the world of 5G, talking to the experts and taking selfies. This was followed by a presentation from Vodafone executives with celebrity participation. Working in tandem with Vodafone’s marketing team I expanded on the infinity neon speechmark VI and proposed a ‘selfie infinity mirror’. Neon symbols were then developed to identify the story telling booths.
Visual Identity | Environmental Graphics | Experience Ideas